Marketing Strategy for Upper Bucks Foodie
Increased Profit by 168%
About the client
The Upper Bucks Chamber of Commerce provides the resources and relationships needed to assist in growth and profitability for local businesses in the area.
The Upper Bucks Foodie is one of the Chamber’s premiere events. This 2.5-hour event showcases the area’s diverse dining establishments and local beer, wine and spirits purveyors while providing attendees an evening of great food, spirits, entertainment, and networking.
The proceeds from the event are donated to the Pennsylvania Free Enterprise Week, an intensive program that educates high school students about the American free enterprise system.
Diana Asbury is the Committee Co-Chair has been a member of the committee since 2010.
- Rebrand the event to give it a modern feel
- Increase sponsorship income
- Promote event to grow attendance
- Create ways to generate donations during the event