CASE STUDY

Marketing Strategy for Upper Bucks Foodie
Increased Profit by 168%

About the client

The Upper Bucks Chamber of Commerce provides the resources and relationships needed to assist in growth and profitability for local businesses in the area.


Overview

The Upper Bucks Foodie is one of the Chamber’s premiere events. This 2.5-hour event showcases the area’s diverse dining establishments and local beer, wine and spirits purveyors while providing attendees an evening of great food, spirits, entertainment, and networking.

The proceeds from the event are donated to the Pennsylvania Free Enterprise Week, an intensive program that educates high school students about the American free enterprise system.

Diana Asbury is the Committee Co-Chair has been a member of the committee since 2010.


Goals

  • Rebrand the event to give it a modern feel
  • Increase sponsorship income
  • Promote event to grow attendance
  • Create ways to generate donations during the event

The Foodie Committee 2016


Results

Since 2010 (when Diana joined the committee), gross profit increased 168%

"Diana has continually brought new and exciting ideas to the Foodie. Every year she's worked to update the marketing, improve the attendee experience, and increase revenue. There is no question that without her the event would not be as successful as it is today."

Susan Dale
Foodie Committee Chair & Owner of the Spinnerstown Hotel & Taproom

In 2016 the Foodie brand was updated.
Diana Asbury donated the design of post cards, buck slips, posters, emails and more.
In 2017 Diana was asked to reevaluate sponsorship offerings.
One of the items she added was advertising in a new program booklet.
This alone generated $2,200 in additional sponsorship income.

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