New Webinar Email Series for Rapid Learning Institute Generates 720% Increase in Leads
About the company
RLI is a market leader in micro-training. Creating bite-size, single-concept learning to today’s short-attention-span workforce.
Diana Asbury is the Marketing Director for the Rapid Learning Institute and has been with the company since 2012.
In 2014 Diana revamped the webinar marketing program. Before the program was enhanced each of Rapid Learning Institute’s webinars brought in around 100 leads per event to the sales team. Most of their sales leads were brought in through telemarketing.
- Increase qualified leads
- Drive sales conversions by educating prospects
- Assist in the shift from telemarketing to inside business development team